By Nick Lubbers
The initial anonymity (that is not a sea urchin) that comes with online websites can bring out some bad behaviors, and we want to use our powers for good! The use of social networking rules creates an environment that makes it easier for individuals to participate in lively debate, form fast friendships, business partnerships, gather useful ideas and add value to the lives of others. If you’re trying to create a brand through social networking, lively, respectful debate is crucial.
Here are five important social networking rules.
- Introduction – A nice hello is welcome, whether at a business meeting, cocktail party, or on the Internet. No matter how impersonal a website may seem, an introduction is essential to start a relationship. Imagine speaking with a friend in private and having someone inject his or her ideas without so much as a hello. We all have neighbors like this. On the Internet, your neighborhood is anyone who has Internet access. Not only is no introduction ill mannered, it throws off the balance of a conversation. That behavior in a forum, chat room, or other social media site will make credibility an uphill battle.
- Listen – Feel out the atmosphere of a chat room or forum before commenting on any ongoing issues. Avoid the temptation to throw in a random comment, as it can pigeonhole a newbie. If there is nothing of value to add, just wait. There will be plenty of opportunities to add something meaningful. Professional behavior reaps great rewards. Work on providing a positive solution to a challenge. As odd as it sounds, listening to the words you read, will make you a valuable asset while building your social network.
- Friending – Some individuals want to build a large repertoire of friends, which is awesome. This may work with some social networking sites, but there are others where it pays to be careful. Organic growth is all the rage with food. The same goes for building your social network, organic growth will give you more create a more targeted audience. So there is no need to respond to every request, if it’s a natural fit, you share common interests, or are connected via another network, friend-away! When unfriending an individual, the same social networking rules apply. No pomp and circumstance required when dropping a “friend”. Do it quietly, this comes in useful when there is a spammer among us.
- Photos – Use a current photo, especially with business networking. A picture of a cartoon ninja will not go over well with prospective partners. Nothing against cartoon ninjas! A current, full-face photo works much better, even more so with a smile.
- Response Time – Respond to friends and acquaintances in a timely manner. When circumstances prevent a quick reply, be sure to leave a message, providing an excuse for the delayed response time. If you have a social network that you interact with frequently, establish rules and guidelines about participation. If you set expectations ahead of time, everyone starts on the same page.